Top of The News
by Thom Forbes
All the evidence shows that genetically engineered foods are safe to eat, the National Academies of Sciences, Engineering and Medicine decreed yesterday in a long-anticipated report that nonetheless
provided critics … Read the whole story
BEVERAGES
by Karlene Lukovitz
The special original- and cherry-flavor AMP cans bear the Twitch logo and promote the #AMPLevelUp partnership. It's the first time that Twitch's logo has … Read the whole story
RETAIL
by Sarah Mahoney
While they're in different sectors, both reports show consumers aren't nervous and are eager to spend at stores (and online) when they see what … Read the whole story
ENTERTAINMENT
by Aaron Baar
Matt Farrell, USA Swimming's chief marketing officer, tells "Marketing Daily," "Dory's signature line of 'just keep swimming' also made it authentic to tie the … Read the whole story
AUTOMOTIVE
by Nina Lentini
The campaign's first custom video portrays a fake product, "The Dipstick 6s," a standard dipstick equipped with a selfie cam and a digital ticker … Read the whole story
by Steve McClellan
The new agency is being led by Christopher Bennett, who joined the company last year as director of innovation and creative media. He'll report … Read the whole story
COMMENTARY
by Bill Alberti, Op-Ed Contributor
In 2016, customers are smart, savvy and sick of certain words and phrases that have been trotted out in advertising for over 100 years. Read the whole story