Marketing Daily
Friday, May 27, 2016
  • Big Papi Surprises Yankees Fans In B-Dubs Video

    To generate social buzz among the sports lovers who are the restaurant chains' core customers, Buffalo Wild Wings recruited David Ortiz to play a ... Read the whole story

  • Neiman Marcus Adds Mobile Charge To Stores

    The plan, says Scott Emmons, head of NM's Innovation Lab, is to both strengthen its digital connection to shoppers, while making the in-store experience ... Read the whole story

  • Johnson & Johnson Struggles With Brand Image

    "The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." ... Read the whole story

  • Tearing Down The Candy Walls: Inside The Modern Start-up/ Sweatshop

    Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen ... Read the whole story

  • 2016 EFFIE Award Preview: Taco Bell Blackout

    Gold, silver and bronze Effie winners will be announced at the 48th annual North American Effie Awards gala on June 2 in New York. Read the whole story

  • Preston Kelly's 'Loony' New Cider Campaign

    The campaign is for Midwesterners by Midwesterners. It plays off Minnesota's iconic Loon bird which is the beverage brand's mascot, logo and namesake. It's ... Read the whole story

  • Welcome To The 'Hotel Tacoma'

    Toyota recently invited 80 guests to the Hualapai Arizona desert on a journey that included mountain biking, rock climbing and ATV rides, nicknamed Hotel ... Read the whole story