To generate social buzz among the sports lovers who are the restaurant chains' core customers, Buffalo Wild Wings recruited David Ortiz to play a … Read the whole story
The plan, says Scott Emmons, head of NM's Innovation Lab, is to both strengthen its digital connection to shoppers, while making the in-store experience … Read the whole story
"The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story
Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen … Read the whole story
Gold, silver and bronze Effie winners will be announced at the 48th annual North American Effie Awards gala on June 2 in New York. Read the whole story
The campaign is for Midwesterners by Midwesterners. It plays off Minnesota's iconic Loon bird which is the beverage brand's mascot, logo and namesake. It's … Read the whole story
Toyota recently invited 80 guests to the Hualapai Arizona desert on a journey that included mountain biking, rock climbing and ATV rides, nicknamed Hotel … Read the whole story