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Looking for expanded sales opportunities and distribution and procurement efficiencies, Revlon is adding Elizabeth Arden's skin care, color cosmetics and fragrance products to its lines of color cosmetics, hair care, … Read the whole story
AUTOMOTIVE"We are talking to people moving up to luxury, and those who are right sizing from a smaller or larger SUV or looking for … Read the whole story
RETAIL"In some ways, they are the new gatekeepers. We should be acknowledging them, counseling them, communicating with them. We hope 'PopCulture' is going to … Read the whole story
FINANCIAL SERVICES"This multimillion-dollar campaign marks a fourfold increase in our investment versus what we've spent each year over the past few years," Schwab SVP Susan … Read the whole story
FOODThe mainly in-store campaign -- which will run from July 18 through Aug. 30 to leverage the back-to-school time frame -- will offer easy, … Read the whole story
PETS"We have done movie tie-in programs before, but never to this depth and across all our channels from exclusive products and tailored services to … Read the whole story
ENTERTAINMENT"There's a high dissatisfaction among parents [about] the portrayal of women and girls in media," Stephen Quinn, chairman of the AFE, tells "Marketing Daily." … Read the whole story
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