Marketing Daily
Tuesday, July 26, 2016

Top of The News

Sprint's Q1 Results Indicate It's Being Heard
by Thom Forbes

Sprint CEO Marcelo Claure hit five bars with investors yesterday. The company's stock closed up 28% after a Q1 earnings presentation and conference call revealed a fourth-straight quarter of postpaid … Read the whole story

  • AUTOMOTIVE
    Lincoln Opens 'Experience Center'
    by Tanya Gazdik

    Ford Motor Company's Lincoln brand has made its "largest investment ever" in personalized experiences and service for consumers, known as "The Lincoln Way." Read the whole story

  • RESEARCH
    Alphabet, Apple, Amazon Are Innovative B2B Brands
    by Aaron Baar

    While the top 20 list includes many consumer brands, this year's list also includes some new brands that are true B2B plays, Brand Keys' … Read the whole story

  • BEVERAGES
    Visa, Pepsi Discuss How To Attract Consumers
    by Tanya Gazdik

    Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson were tapped by the Chief Marketing Officer Council to explore how brands can … Read the whole story

  • RESEARCH
    CPGs Face More Negative Consumer Sentiment Post Election
    by Karlene Lukovitz

    Consumers' negative outlook regardless of the outcome "will absolutely impact retailers and CPG manufacturers, as they brace for a tightening of the purse strings." Read the whole story

  • Can You Hear Me Now: The 'Wunder' Of Hearing Aids
    by Larissa Faw

    With its agency Wunderman Health, Miracle-Ear is introducing a new campaign that aims to destigmatize hearing aids and address common stereotypes preventing many seniors … Read the whole story

  • COMMENTARY
    Pokemon Go Highlights Shifts In Augmented Reality
    by Pat Stroh, Op-Ed Contributor

    While Pokemon Go is giving users an interactive experience in their daily lives, my fear is that AR and VR will follow the well-worn … Read the whole story