Marketing Daily
Thursday, August 11, 2016
  • AT&T Supports Relationship With Red Bull Racing

    "Sponsorships not only raise awareness and affinity for the AT&T brand, but help us to mobilize fans' engagement with their favorite sports and entertainment … Read the whole story

  • In Turnaround, Coach Gets Moving

    CEO Victor Luis says marketing will increasingly amplify a higher-fashion message. "We truly joined the fashion conversation, through our first runway shows, elevating the … Read the whole story

  • SkinnyPop Pushes 'Simple' Message In Its First Video Ads

    In addition to YouTube, the videos will be promoted on SkinnyPop's owned Twitter, Instagram, Facebook and Pinterest channels, and distributed as paid ads on … Read the whole story

  • Xcel Energy Thinks Inside The Box

    Xcel Energy's new campaign looks to change the perception of utility companies among customers across its 8-state footprint and to soften its image and … Read the whole story

  • Nature's Bounty Enlists Mary Lou Retton

    Vitamin and supplement maker Nature's Bounty is partnering with Olympic gymnast Mary Lou Retton for a campaign. Read the whole story