Who needs a pricey handbag if just about anybody can afford it? That's the message this week from two high-end brands - Michael Kors and Coach - who have announced … Read the whole story
"Sponsorships not only raise awareness and affinity for the AT&T brand, but help us to mobilize fans' engagement with their favorite sports and entertainment … Read the whole story
CEO Victor Luis says marketing will increasingly amplify a higher-fashion message. "We truly joined the fashion conversation, through our first runway shows, elevating the … Read the whole story
In addition to YouTube, the videos will be promoted on SkinnyPop's owned Twitter, Instagram, Facebook and Pinterest channels, and distributed as paid ads on … Read the whole story
Xcel Energy's new campaign looks to change the perception of utility companies among customers across its 8-state footprint and to soften its image and … Read the whole story
Vitamin and supplement maker Nature's Bounty is partnering with Olympic gymnast Mary Lou Retton for a campaign. Read the whole story