The Committee on Foreign Investment in the United States (CFIUS), the high-level national security panel out of the Treasury Dept., has given the go-ahead to China National Chemical Corp.'s (ChemChina) … Read the whole story
Nissan undertook its sponsorship of the Rio Olympic Games with the goal of increasing awareness of its brand in Brazil and Latin America. It … Read the whole story
In one of several 30- and 15-second spots from Carmichael Lynch, Sasquatch has Green Bay Packers' Clay Matthews pumping fish in a move called … Read the whole story
The American Customer Satisfaction Index shows a strong rebound for the auto industry after years of declining satisfaction, with the exception of the embattled … Read the whole story
"The beauty category is all about discovery," says Ethelbert Williams, CMO of InstaNatural, who is scheduled to be a presenter at MediaPost's Brand Marketing … Read the whole story
This power to truly correlate cause and effect is an offer only to those who can read the signals and speak the language. Read the whole story
For the campaign Freshpet and its agency T&S interviewed consumers who had previously written to the brand. The letters selected tell stories that highlight … Read the whole story