Marketing Daily
Thursday, August 25, 2016
  • Pepsi Launches Sound Drop Music Platform For Emerging Artists

    During this weekend's MTV Video Music Awards, Lukas Graham, Alessia Cara and Jidenna will make appearances and become the first artists to be on … Read the whole story

  • Consumers Excited About Auto Technology

    U.S. automakers and suppliers need to innovate and differentiate to capture new business and build brand equity, according to a study from Nielsen. Read the whole story

  • Many CE Shoppers Considering Only One Brand

    For a brand looking to break into a CE category, the strategy is simple, Parks Associates says: build great products that people need (even … Read the whole story

  • Would You Like Some 'Gronkamole' With Those Chips?

    DraftKings and its agency Butler, Shine, Stern & Partners (BSSP) are preparing for the 2016 NFL season with a new campaign featuring popular NFL … Read the whole story

  • Sasquatch Sighting: Downed Power Lines

    Puget Sound Energy is using humor and clay animation to raise awareness about potentially dangerous electric and gas situations. The work was developed with … Read the whole story

  • Macy's 100 And Its Collateral Damage

    While closing 15% of Macy's stores may help its balance sheet, the move is going to result in collateral damage that could have far-reaching … Read the whole story