Marketing Daily
Thursday, August 25, 2016

Top of The News

Mylan Attacked On Multiple Fronts For EpiPen 'Price Gouging'
by Thom Forbes

It's been years in the making but the controversy swirling around Mylan's jacking up the price of its auto-injector EpiPen, which can be a life-saving intervention for children suffering from … Read the whole story

  • BEVERAGES
    Pepsi Launches Sound Drop Music Platform For Emerging Artists
    by Karlene Lukovitz

    During this weekend's MTV Video Music Awards, Lukas Graham, Alessia Cara and Jidenna will make appearances and become the first artists to be on … Read the whole story

  • AUTOMOTIVE
    Consumers Excited About Auto Technology
    by Tanya Gazdik

    U.S. automakers and suppliers need to innovate and differentiate to capture new business and build brand equity, according to a study from Nielsen. Read the whole story

  • ELECTRONICS
    Many CE Shoppers Considering Only One Brand
    by Aaron Baar

    For a brand looking to break into a CE category, the strategy is simple, Parks Associates says: build great products that people need (even … Read the whole story

  • Would You Like Some 'Gronkamole' With Those Chips?
    by Larissa Faw

    DraftKings and its agency Butler, Shine, Stern & Partners (BSSP) are preparing for the 2016 NFL season with a new campaign featuring popular NFL … Read the whole story

  • Sasquatch Sighting: Downed Power Lines
    by Larissa Faw

    Puget Sound Energy is using humor and clay animation to raise awareness about potentially dangerous electric and gas situations. The work was developed with … Read the whole story

  • COMMENTARY
    Macy's 100 And Its Collateral Damage
    by Pam Danziger, Columnist

    While closing 15% of Macy's stores may help its balance sheet, the move is going to result in collateral damage that could have far-reaching … Read the whole story