Top of The News
by Thom Forbes
Mondelez, which would not sweeten its takeover bid enough to suit Hershey's taste, now may find itself turning into a tasty treat for another super-sized food company such as Kraft … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"The support and involvement they provide is representative of the type of support we provide for our customers," American Family Insurance CMO Telisa Yancy … Read the whole story
APPAREL
by Sarah Mahoney
Nordstrom says the Madewell collection, with its artsy denim focus, has been a hit in its stores, and it's expanding to a total of … Read the whole story
BEVERAGES
by Karlene Lukovitz
TV ads will air throughout the season on ESPN, ABC, CBS, Fox and other sports cable and network properties. The campaign's digital efforts will … Read the whole story
TELECOM
by Aaron Baar
"Danny Trejo is someone who can deliver this message in an arresting style," Glenn Eisen, SlingTV's chief marketing officer, tells "Marketing Daily." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Nissan is once again partnering with ESPN to introduce the latest Heisman House cast. Additions to the fictional fraternity this year include Derrick Henry, … Read the whole story
COMMENTARY
by Corbett Drummey, Op-Ed Contributor
To reach this younger, discerning demographic during the Games, brands turned to one of the newest and most persuasive arrows in their quiver - … Read the whole story