Marketing Daily
Wednesday, September 7, 2016
  • Acura Shows How MDX Is 'Designed To Wow'

    The campaign provides custom-tailored communication to specific audiences based on their primary purchase motivations, Acura's Ed Beadle tells "Marketing Daily." Read the whole story

  • Kids Prepare Mom For Back To School In Oscar Mayer Video

    In addition to the long-form version on YouTube, a 30-second version will be running on platforms including Facebook and Instagram, as well as in … Read the whole story

  • Mr. Clean Gives Others A Chance

    After being on the job for decades, Mr. Clean is giving someone else the chance to shave the pate and don the earring. The … Read the whole story

  • VF Corp. Repositions Lee, Wrangler

    Instead of stressing the brand's hard-working denim heritage, new national TV ads underscore the famous W at play, including camping, motorcycles, and pool tables. Read the whole story

  • HP Demands Diversity Plans From Its Agencies

    The tech company has had discussions with its roster shops on the issue. Last week, company CMO Antonio Lucio wrote to them asking for … Read the whole story