"The social media platform provides a great channel for us to connect with fans while they are enjoying the games," says Hyundai's Paul Imhoff. Read the whole story

"Educating kids about water conservation is a laudable goal, but it shouldn't be done with branded materials," says Campaign for a Commercial-Free Childhood's David … Read the whole story

Launching a menu featuring "craveable" items like the Bacon & Egg Chicken Sandwich, Brunch Burger and Southwest Scrambler Plate looks like a strategy to … Read the whole story

"Usually, with pay-TV services, there are additional fees that are added on," J.D. Power's Kirk Parsons tells "Marketing Daily." "When you compare that to … Read the whole story

For the truly diehard fan, Nissan will produce a limited-volume "Star Wars" version of its Rogue compact SUV called the "Rogue One." A special … Read the whole story

The two firms had been in talks since April, shortly after the agency relinquished the Target account, which was taken over by GroupM (which … Read the whole story