Nissan Jumps On Star Wars Bandwagon

For the truly diehard fan, Nissan will produce a limited-volume “Star Wars” version of its Rogue compact SUV called the “Rogue One.”

The automaker is one of five global brands joining forces with Lucasfilm Ltd. for launch of a global promotional campaign in support of the film, Rogue One: A Star Wars Story, which opens Dec. 16. The other brands are Duracell, General Mills, Gillette and Verizon. Other brands which have announced movie tie-ins include Target, Hasbro, Walmart and Kohl's.

A special vehicle badge designed in conjunction with Lucasfilm will be previewed today, and a vehicle reveal is planned for the Los Angeles Auto Show in November.

“The Star Wars film franchise has pushed the boundaries of technology since the debut of the original episode nearly 40 years ago. Nissan is doing the same with our industry-leading cars, trucks and SUVs -- so it’s natural that we join forces,” said Jeremy Tucker, vice president, marketing communications and media, Nissan North America, Inc., in a release.



The Nissan Rogue, the top-selling model in the Nissan lineup, has been updated for the 2017 model year with exterior and interior treatments, an expanded suite of Nissan Safety Shield technology including available forward emergency braking with pedestrian detection, and the first Rogue Hybrid model.

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