Marketing Daily
Thursday, October 6, 2016

Top of The News

Samsung Adding Viv AI To Its Devices
by Thom Forbes

Samsung, which is under pressure from the activist investor Elliott Management Corp. to split up its "unnecessarily complex" structure, yesterday acquired Viv, the hot artificial intelligence platform from the developers … Read the whole story

  • TRAVEL
    Carnival Intros Ship With 360 Video
    by Tanya Gazdik

    Carnival Cruise Line is launching a 360 video campaign to promote the features of its new Carnival Vista featuring YouTube and Instagram star Zach … Read the whole story

  • BEVERAGES
    Eight O'Clock Runs $3M Campaign For Infusions Launch
    by Karlene Lukovitz

    The digital and mobile elements are targeting in-market shoppers across devices on top-indexing sites and apps, based on behavioral data segments and mobile app … Read the whole story

  • FINANCIAL SERVICES
    Bank Of America, Hendrick Motorsports Support Service Members
    by Tanya Gazdik

    Bank of America teamed up with Hendrick Motorsports to surprise three transitioning service members. The service members were invited to participate in a hands-on … Read the whole story

  • APPAREL
    New Balance Looks For Heart In Inspirational Stories
    by Sarah Mahoney

    The campaign, created in partnership with Tongal, the crowdsourcing studio, is running in a paid YouTube push, as well as on the brand's social … Read the whole story

  • RESEARCH
    Apple, Google Named Top Global Brands (Again)
    by Tanya Gazdik

    Omnicom Group's Interbrand has named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report. It is the … Read the whole story

  • Garanimals: You Wore Them Once, Now It's Your Kids' Turn
    by Larissa Faw

    Developed with The Gate I New York, a campaign for the kids' clothing brand, "Big on cute. Small on price" uses humor to illustrate … Read the whole story