Top of The News
by Thom Forbes
After more than three decades as MetLife's spokespooch, Snoopy has been grounded as the brand is "moving away from a traditional product-development model to one driven by customer insights," says … Read the whole story
FOOD
by Karlene Lukovitz
Each day for 100 days one or more of the Toll House Bakers will bake and deliver a goody to thank under-appreciated do-gooders or … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"This campaign shows in a tangible way the benefits of being in 'Good Hands' and brings to life our product features and benefits," Allsate's … Read the whole story
APPAREL AND RETAIL
by Sarah Mahoney
The retailer's traditional over-the-top offerings include: a walk-on role in "Waitress" when the musical opens on Broadway ($30,000); a private quarterback camp with NFL … Read the whole story
ENTERTAINMENT
by Aaron Baar
In advance of the new season of its show "The Royals," E! Television Network has found the one person in the world who would … Read the whole story
CONFERENCE
by Aaron Baar
In his opening remarks at the Association of National Advertisers annual Masters of Marketing Conference in Orlando, organization president and CEO Bob Liodice announced … Read the whole story