Marketing Daily
Friday, October 21, 2016
  • Nestle Toll House Taps Young Bakers For 'Bake Some Good' Campaign

    Each day for 100 days one or more of the Toll House Bakers will bake and deliver a goody to thank under-appreciated do-gooders or … Read the whole story

  • Allstate Features Daddy Yankee In Hispanic Effort

    "This campaign shows in a tangible way the benefits of being in 'Good Hands' and brings to life our product features and benefits," Allsate's … Read the whole story

  • For Christmas, Neiman Marcus Offering A Broadway Role, Or Joe Montana

    The retailer's traditional over-the-top offerings include: a walk-on role in "Waitress" when the musical opens on Broadway ($30,000); a private quarterback camp with NFL … Read the whole story

  • The Royals' Queen Helena Finds Joy In Our Electoral Misery

    In advance of the new season of its show "The Royals," E! Television Network has found the one person in the world who would … Read the whole story

  • ANA Chief Calls On CMOs To Work Together

    In his opening remarks at the Association of National Advertisers annual Masters of Marketing Conference in Orlando, organization president and CEO Bob Liodice announced … Read the whole story