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After more than three decades as MetLife's spokespooch, Snoopy has been grounded as the brand is "moving away from a traditional product-development model to one driven by customer insights," says … Read the whole story
FOODEach day for 100 days one or more of the Toll House Bakers will bake and deliver a goody to thank under-appreciated do-gooders or … Read the whole story
FINANCIAL SERVICES"This campaign shows in a tangible way the benefits of being in 'Good Hands' and brings to life our product features and benefits," Allsate's … Read the whole story
APPAREL AND RETAILThe retailer's traditional over-the-top offerings include: a walk-on role in "Waitress" when the musical opens on Broadway ($30,000); a private quarterback camp with NFL … Read the whole story
ENTERTAINMENTIn advance of the new season of its show "The Royals," E! Television Network has found the one person in the world who would … Read the whole story
CONFERENCEIn his opening remarks at the Association of National Advertisers annual Masters of Marketing Conference in Orlando, organization president and CEO Bob Liodice announced … Read the whole story
