The current suggested retail for a pack of the company's variety of gum is 35 cents. But through Nov. 2, a 30-cent coupon that's … Read the whole story

Playing off the homophone of its name, Persil ProClean laundry detergent has launched a digital and social media campaign, #Purrsil, celebrating cats and laundry. Read the whole story

The NBA is more popular than ever, and its "diverse and tech-savvy fanbase is exactly the type of customers" the automaker is looking for, … Read the whole story

"The online channel is now equal to the store," says Collin Brinkman, a director in Deloitte's retail practice. "We knew this was coming, but … Read the whole story

Dads spend 15% more than mothers on household supplies and groceries per shopping trip, yet less than 7% of advertisements is geared (predominantly) to … Read the whole story

The University of Alabama is exploiting its visibility as the top college football team in the country to launch its first national advertising campaign … Read the whole story