Marketing Daily
Monday, October 31, 2016
  • Wrigley Celebrates Cubs With 1908 Pricing Promo

    The current suggested retail for a pack of the company's variety of gum is 35 cents. But through Nov. 2, a 30-cent coupon that's … Read the whole story

  • Persil Plays Into Cats' Internet Appeal

    Playing off the homophone of its name, Persil ProClean laundry detergent has launched a digital and social media campaign, #Purrsil, celebrating cats and laundry. Read the whole story

  • Kia Launches NBA-Themed Campaign

    The NBA is more popular than ever, and its "diverse and tech-savvy fanbase is exactly the type of customers" the automaker is looking for, … Read the whole story

  • Deloitte: E-Commerce Spending To Match Stores For Holidays

    "The online channel is now equal to the store," says Collin Brinkman, a director in Deloitte's retail practice. "We knew this was coming, but … Read the whole story

  • Dads Feel Neglected By CPG Advertising

    Dads spend 15% more than mothers on household supplies and groceries per shopping trip, yet less than 7% of advertisements is geared (predominantly) to … Read the whole story

  • Celebs, Alums Featured In New Crimson Tide Campaign

    The University of Alabama is exploiting its visibility as the top college football team in the country to launch its first national advertising campaign … Read the whole story

  • The United States Of Facebook

    If you are concerned about democracy and consumer choice, direct your attention to "social distribution" -- a shift in publishing, and a threat to … Read the whole story

  • Have U.S. Auto Sales Peaked? What's Next?

    The automakers that are able to embrace new approaches, and see digital as a complement to their TV strategies, will have a leg-up on … Read the whole story