Marketing Daily
Wednesday, November 16, 2016
  • Lexus Brings Back December Campaign

    "Though the bow's design and the campaign creative have evolved over time, the icon is still an essential part of this campaign," Lexus' Brian … Read the whole story

  • 'Smith & Wesson Holding' Wants To Be 'American Outdoor Brands'

    "There could be an advantage to distancing from a controversial topic," Landor's Matt Gordon tells "Marketing Daily." "I'm guessing they also see some consumers … Read the whole story

  • New Carhartt Campaign Combines History, Innovation

    The company developed Full Swing in response to user feedback. "You have to be athletic to do the jobs people do, leaning, and lunging," … Read the whole story

  • Kellogg Launches Cinnamon Frosted Flakes

    Cinnamon Frosted Flakes was developed in response to consumer demand for a cinnamon variety, Kellogg's Brad Schwan, tells "Marketing Daily." "It was the #1 … Read the whole story

  • Mindgruve Wins Cider Maker Martinelli's

    Mindgruve will be responsible for managing marketing campaigns, strategy, community management, creative, as well as analytics. The agency and its new client are preparing … Read the whole story