Marketing Daily
Thursday, November 17, 2016
  • Organic Valley Declares End To 'War On Butter'

    "We are talking to bakers and people cooking for their family this holiday season. We want them to know that butter is back," Organic … Read the whole story

  • Oscar Mayer, Planters, Caribou Jump On #MannequinChallenge

    Videos of pro athletes, celebrities and just plain old folks frozen in action have been on social since late October, when the trend supposedly … Read the whole story

  • For Foot Locker, Tom Brady (Finally!) Spoofs #Deflategate

    Our long national nightmare is over: New England Patriots quarterback Tom Brady is finally playing the Deflategate debacle for laughs, thanks to a new … Read the whole story

  • Confident On Marketing Plans, Target Ups Sales Forecast

    The company continues its gradual rollout of holiday creative, with new spots highlighting holiday decorations and groceries, emphasizing its $10-off-with-$50 purchase offer. Read the whole story

  • ComScore: M-Commerce This Season's 'Make or Break' Factor

    Among those expected in Santa's checkout carts this season? Connected home devices, especially smart speakers, like Amazon Echo, Amazon Echo Dot and Google Home. Read the whole story

  • Travel Ad Impact Greatest In Booking Stage

    The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of … Read the whole story

  • Madison Avenue Lost This Election

    Though there is no value in pointing fingers today, we do need to analyze the results of this election campaign in order to understand … Read the whole story