Marketing Daily
Monday, December 12, 2016
  • New CEO's Challenge: Accelerating Coca-Cola's New-Era Adaptation

    Coca-Cola credited him with driving the introduction of smaller cans (which enable higher profit margins) and reformulations to reduce added sugar across the brand … Read the whole story

  • Luxury SUVs Outsell Luxury Cars For First Time

    "A spike in prices will affect SUV sales negatively but far less than previous gas spikes," Edmunds' Jessica Caldwell tells "Marketing Daily." Read the whole story

  • WaterPik Has Ideas To Wash Away Holiday Stress

    The shower heads will "melt away the grinch in all of us," says the spokescharacter. They actually reduce water usage, so they also "do … Read the whole story

  • NHL, L.A. Kings Plan For Rose Parade

    Titled "A Century of Greatness (1917-2017)," the float helps kick off the official launch of the NHL's year-long Centennial festivities, which begins on New … Read the whole story

  • Faking Cokegasm

    Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke … Read the whole story

  • Can Consumers Be Scared Into Not Buying Counterfeit Goods?

    Consumers voted overwhelmingly for campaigns that used fear and/or links to organized crime across all markets as the most effective. Read the whole story

  • Sprint Wishes Consumers 'Feliz La Mitad' In New Holiday Effort

    That's 'Merry Half,' a reference to Sprint's position that consumers can save 50% by switching to the firms mobile service. That spot is from … Read the whole story