Marketing Daily
Tuesday, December 13, 2016
  • Marketers Struggle With Digital Transformation

    "By understanding the technology and processes that support technology innovation, CMOs can create meaningful connections between their brand and customer," says Boxever's John Callan. Read the whole story

  • Reynolds Brings Mom, Minus Baggage

    A video to be seeded on social network channels and in paid digital placements shows how the Reynold's help line is different from connecting … Read the whole story

  • Nike Says Choose Running Over Zombies, Selfies, Celebs

    The effort, for Nike Running, shows no running shoes, no people, no exercise equipment, not even the Apple Watch Nike+ or a screen shot … Read the whole story

  • Target, Walmart, Toys R Us Feed The Hatchimal Frenzy

    Toys, as well as prestige fragrances, are among the strongest categories so far this season and are the only sectors that beat their Thanksgiving … Read the whole story

  • 2017's Hot Menu Trends: Beef Is Back; Exotic Flavors Keep Coming

    The year's hottest restaurant trend, based on the NRA's annual survey of chefs, is "new cuts of meat, including shoulder tender, oyster steak and … Read the whole story

  • Lenovo's New Personalized B2B Campaign

    The "IT Anthem" video, from agency Traction, features three MCs rapping about common woes. The video's customization serves as the unique selling point. Throughout … Read the whole story