Marketing Daily
Friday, December 16, 2016
  • Super Bowl LI: Skittles To Air Ad In First Quarter; Frito-Lay Bows Out

    This year, the brand will "Skittlize" the Big Game with another 30-second "Taste the Rainbow"-taglined spot - this time created by London-based adam&eveDDB. Read the whole story

  • GM Expands Production, Testing Of Autonomous Vehicles

    GM showed an electric Chevrolet Bolt equipped with roof-top sensors designed to enable autonomous driving during a press conference Thursday at its Detroit headquarters. Read the whole story

  • With Rocks And E-Gifts, Nordstrom Out To Win Christmas

    It has taken the ever-so-impersonal gift card one step further, turning it into specific digital gifts. It has also brought its leather-bound rock from … Read the whole story

  • NBA Players Score A Holiday Classic For Xmas Campaign

    To help further spread the word about its Christmas Day schedule, an app from will enable people to lip-sync to the song while … Read the whole story

  • Amid Lull In Sales, Stores Pour On Last-Minute Sugar

    With holiday spending hitting some troubling soft spots, retailers are pouring on the deals in an attempt to make "Super Saturday" the biggest spending … Read the whole story

  • Consumers Like, Want Wireless Charging

    "There's an organic approach that's happening now. It [will take] more phones with wireless charging built in or direct-to-consumer methods would really accelerate the … Read the whole story

  • IHOP's Social Marketing Strategy Is Pancakes Sans Syrup

    If they want to drive optimal performance, they need to figure out how to make real, human-to-human conversation a part of their strategy menu. Read the whole story