Marketing Daily
Wednesday, December 21, 2016

Top of The News

Volkswagen Reaches Another Settlement In U.S.; More To Come
by Thom Forbes

Umpteen billion here; another billion there. That's how it's going at Volkswagen these days as the German automaker agreed yesterday to recall 63,000 model year 2013 to 2016 vehicles; buy … Read the whole story

  • HEALTH
    GNC Preps For First Super Bowl Ad
    by Tanya Gazdik

    Vitamin and supplements brand GNC Holdings, Inc. will advertise in the Super Bowl for the first time in the company's history, coinciding with a … Read the whole story

  • RETAIL
    Gen Z Fastest-Growing E-Commerce Group, Wary Of Security
    by Sarah Mahoney

    The aversion to shipping charges doesn't seem tied to a person's economic situation. "It's a more philosophical, knee-jerk, 'I just don't wanna pay for … Read the whole story

  • TRAVEL
    Marriott, Southwest Most Recommended Travel Brands
    by Tanya Gazdik

    Marriott Hotels and Southwest Airlines are the most recommended brands for holiday travel, according to a national survey from Pollfish. Read the whole story

  • FOOD AND BEVERAGES
    'Simple' And Paleo-Friendly Foods Lead Instacart Search Trends
    by Karlene Lukovitz

    While the triple-digit percentage gains cited don't provide a lot of context, and don't directly speak to actual sales, the results do point to … Read the whole story

  • Dove's Latest Tactic To Get Women To Define Their Own Beauty
    by Larissa Faw

    Developed with agencies Edelman and VaynerMedia, the project is intended to be a grassroots effort to get the next generation of girls to love … Read the whole story

  • COMMENTARY
    How Do Brands Deliver Extraordinary Experiences Over The Holidays?
    by Ethan Gunning, Op-Ed Contributor

    Everyone has seen how the right digital experience can actually cause people to interact in the real world. The next step is giving families … Read the whole story