Marketing Daily
Friday, December 23, 2016
  • StarKist Creations Campaign Features 'Fuller House' Star

    In two 15-second TV spots, Charlie drops in to offer actress/producer Candace Cameron Bure, mother of three, the pouches as a healthy, on-the-go lunch … Read the whole story

  • State Farm Partners With Yahoo Sports

    State Farm will engage fans through custom integrations across Yahoo Sports, with a special focus on The Vertical with Woj, as well as video, … Read the whole story

  • Best Buy, Macy's, Walmart Ad Spending - Including Search - Plummets

    "The holiday lull of week six is deeper than retailers want, but they drove it with deeper and deeper discounts," writes Marshal Cohen, NPD's … Read the whole story

  • NBA, Marketers All Gung-Ho-Ho-Ho For Xmas Games

    On Sunday, NBA partners including JBL's Harman Audio, Kia, State Farm, Spalding and Foot Locker will be running campaigns on-air and via other activations. Read the whole story

  • Alaska Airlines Promotes Merger Via Microsite, Contest

    Alaska Airlines is launching a microsite created by Hornall Anderson and Mekanism to promote its merger with Virgin America, designed to express the two … Read the whole story

  • Kia Introduces First Hispanic Social Media Campaign

    Developed with Grupo Gallegos, the five-video campaign shows Santa as a fish out of water while doing daily chores at his new home away … Read the whole story