Marketing Daily
Thursday, December 29, 2016
  • AUTOMOTIVE
    Acura Launches 'NSX Originals' Campaign
    by Tanya Gazdik

    "At the NSX's price point -- $156,000 plus -- a buyer expects special treatment and unique accouterments in addition to the vehicle purchase itself," … Read the whole story

  • FOOD
    In 2017, Purple Will Reign, Everything Will Be Coconut
    by Sarah Mahoney

    In the by-product category, it's already selling a cleaner made with water used in olive oil production, and vegan mayo, which uses repurposed liquid … Read the whole story

  • TECHNOLOGY
    OmniVirt's Michael Rucker On Virtual Reality
    by Aaron Baar

    The technology's ability to immerse consumers into a new world in which they are surrounded by a product experience is truly enticing. But the … Read the whole story

  • COMMENTARY
    Personalized Video Ads Could Be Huge
    by Michael Ballard, Op-Ed Contributor

    It's likely that personalized video will become a potent form of advertising that will combine the emotive power of video with the granular targeting … Read the whole story

  • Crayola Gets Edgy With Art
    by Larissa Faw

    After students expressed their feelings across social media, Crayola reached out to them with Crayola product packs, gift certificates and pizza. Read the whole story