Marketing Daily
Wednesday, January 4, 2017
  • Honda Plans Return To Super Bowl

    This is the third time the CR-V will be featured during the Super Bowl, including the 2012 launch of the previous-generation CR-V. Read the whole story

  • Quaker Launches Anniversary Campaign

    The campaign appeals to the trend of consumers finding comfort in getting back to basics, says Quaker's Paige Corbett. Read the whole story

  • RTD Tea, Coffee Lead 2016's Biggest Growth Categories

    These beverages, which include kombucha and other cold-brewed varieties, "allow consumers to skip the drive-through and in-store lineups while still getting their daily caffeine … Read the whole story

  • Voya Financial Brings Back Origami Money Animals

    "We want all Americans to understand that it's never too early -- or too late -- to plan for retirement," says Voya Financial's Paul … Read the whole story

  • Kids Talk Safety In New Mitsubishi Campaign

    Developed with agency Omelet, the new effort includes two 15-second spots running on national TV channels and high-profile sports games on ESPN and ABC. Read the whole story

  • Happy 'View' Year

    Viewability isn't a be-all and end-all, but it's a few steps in the right direction. Read the whole story