The moves may bolster its bloody balance sheets as it continues in its struggle to reinvent itself, searching for new ways to connect with … Read the whole story

"This is a unique venture, as radio is a non-traditional medium for the luxury hotel industry," The Pierre's Ernesto Floro tells "Marketing Daily." Read the whole story

The creative captures El Pollo's origins in "the vibrant Latino heart of L.A., where fire-grilled chicken is a culinary and cultural art form," says … Read the whole story

The effort, which targets senior business and IT decision makers, includes two TV spots featuring "The Big Bang Theory" star Jim Parsons. Read the whole story

While big-name retailers like Macy's, Kohl's and Sears are trapped in a post-holiday woe-is-me party, the final tallies on online sales are champagne-worthy. Read the whole story

Coke's video notes that the "140 happy calories" in 12 ounces can be spent on "extra happy activities" such as 25 minutes of dog … Read the whole story

Commercial Outtakes of a Minnesota car dealer's bear mascot taking multiple tumbles on an ice rink went viral over the New Year's break, attracting … Read the whole story