Marketing Daily
Wednesday, January 18, 2017

Top of The News

Google's Margo Georgiadis Takes The Controller At Mattel
by Thom Forbes

Mattel has named Google's Americas president Margaret "Margo" Georgiadis as its new CEO. Long-time board member and former PepsiCo executive Christopher Sinclair, who has reinvigorated the toymaker as interim CEO … Read the whole story

  • AUTOMOTIVE
    Ram Trucks Launches Brand Campaign
    by Tanya Gazdik

    "'Long Live' is not about us, it is about our customers," Ram's Jeff Summers tells "Marketing Daily." "It is meant to demonstrate the values … Read the whole story

  • BEVERAGES
    Neil Patrick Harris Hypnotizes In Latest Heineken Light Ad
    by Karlene Lukovitz

    "They said it was impossible to hypnotize you," he says, but then gives it a facetious try, waving a Heineken Light back and forth … Read the whole story

  • PETS
    Purina Pro Plan Rolls Out Bracket Challenge
    by Tanya Gazdik

    College basketball's March Madness and Bracketville are right around the corner and Purina is weighing in with its own version, tied to the famous … Read the whole story

  • TELECOM
    Number Of Cell Phone-Only Households Increasing
    by Aaron Baar

    "It's been a consistent process," says Risa Becker, SVP of research operations at GfK MRI. "We've been tracking this for years, and the trend … Read the whole story

  • In A First, Steve Jobs Is Featured In Spots Not Promoting Apple
    by Steve McClellan

    The spots are from Havas New York and showcase the work of the U.S. Digital Service, which was created by President Obama in 2014 … Read the whole story