Top of The News
by Thom Forbes
Beating analysts' already high expectations, Netflix yesterday announced it had added 7.05 million subscribers in its final quarter for 2016, with more than 5 million of them from overseas. As … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Given the uniqueness of 'Mood Roads,' we are looking at ways to bring the experience to venues beyond Sundance," Acura's Jessica Fini tells "Marketing … Read the whole story
TECHNOLOGY
by Aaron Baar
The company debuted its spot this week on YouTube and Facebook Live to build anticipation. It features action stars Jason Statham and Gal Gadot … Read the whole story
APPAREL
by Sarah Mahoney
In the latest evolution of its "Be More Human" campaign, Reebok is counting on actual handshakes as a way to build more empathy, rewarding … Read the whole story
RETAIL
by Tanya Gazdik
"The 84 Lumber name is well-known here in southwestern Pennsylvania, but not necessarily to the rest of the country," 84 Lumber's Amy Smiley tells … Read the whole story
by Larissa Faw
Baltimore-based agency Planit is expanding beyond its ad agency roots to open Order & Chaos (O&C), a full-service coffee shop adjacent to its headquarters. … Read the whole story
COMMENTARY
by Noah Dyer, Op-Ed Contributor
As the first mover in releasing its Super Bowl ad early, Intel has the distinction of setting the bar for this year's Super Bowl … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Lexus is the latest automaker to add itself to the advertising lineup of this year's Super Bowl, which is expected to garner more than … Read the whole story