Marketing Daily
Thursday, January 19, 2017
  • Acura Offers High-Tech VR Experience At Sundance

    "Given the uniqueness of 'Mood Roads,' we are looking at ways to bring the experience to venues beyond Sundance," Acura's Jessica Fini tells "Marketing … Read the whole story

  • Wix Sells The Action In Super Bowl Spot

    The company debuted its spot this week on YouTube and Facebook Live to build anticipation. It features action stars Jason Statham and Gal Gadot … Read the whole story

  • Reebok Hinges 'Show Of Hands' On Human Handshakes

    In the latest evolution of its "Be More Human" campaign, Reebok is counting on actual handshakes as a way to build more empathy, rewarding … Read the whole story

  • 84 Lumber Preps Super Bowl Spot

    "The 84 Lumber name is well-known here in southwestern Pennsylvania, but not necessarily to the rest of the country," 84 Lumber's Amy Smiley tells … Read the whole story

  • The Next Starbucks? Baltimore Agency Opens A Coffee Shop

    Baltimore-based agency Planit is expanding beyond its ad agency roots to open Order & Chaos (O&C), a full-service coffee shop adjacent to its headquarters. … Read the whole story

  • Intel Super Bowl Ad Sets Low Bar For Other Advertisers

    As the first mover in releasing its Super Bowl ad early, Intel has the distinction of setting the bar for this year's Super Bowl … Read the whole story

  • Lexus Jumps On Super Bowl Bandwagon

    Lexus is the latest automaker to add itself to the advertising lineup of this year's Super Bowl, which is expected to garner more than … Read the whole story