Marketing Daily
Friday, January 20, 2017
  • Hyundai, Kia Announce Super Bowl Plans

    Hyundai Motor America will film a 90-second documentary during the game that will capture some of the best off-the-field Super Bowl moments. Read the whole story

  • Target Names New CMO, Dives Into Soccer

    Five months after the departure of Jeff Jones to Uber, Target has named a new EVP/CMO, promoting Rick Gomez. The retailer also announced several ... Read the whole story

  • Ryan Lochte Makes 'Clean Start' For PowerBar

    PowerBar, which helped pioneer the energy bar category three decades ago, is debuting the first multichannel campaign in a decade to support the launch ... Read the whole story

  • Brand Intimacy Is An Indicator Of Success

    "Brand growth starts and ends with emotion and the quantity, quality and character of the bonds formed with customers," says Mario Natarelli, MLBM's managing ... Read the whole story

  • Millennials, Gen X Have Different Car-Buying Attitudes

    Millennial vehicle-buying preferences may drive some big shifts in the automotive industry, according to a study from Autolist.com. Read the whole story