Consumers have fallen in love with Kirkland-branded golf balls but Costco can't get enough of them made to keep them on the shelves. Read the whole story
Hyundai Motor America will film a 90-second documentary during the game that will capture some of the best off-the-field Super Bowl moments. Read the whole story
Five months after the departure of Jeff Jones to Uber, Target has named a new EVP/CMO, promoting Rick Gomez. The retailer also announced several … Read the whole story
PowerBar, which helped pioneer the energy bar category three decades ago, is debuting the first multichannel campaign in a decade to support the launch … Read the whole story
"Brand growth starts and ends with emotion and the quantity, quality and character of the bonds formed with customers," says Mario Natarelli, MLBM's managing … Read the whole story
Millennial vehicle-buying preferences may drive some big shifts in the automotive industry, according to a study from Autolist.com. Read the whole story