November 20 - 23, 2024
Thursday, January 26, 2017
Top of The News
After an off-and-on-again pursuit, Johnson & Johnson this morning landed Swiss biotech company Actelion in a $30 billion all-cash deal unanimously approved by both boards. The two companies will host … Read the whole story
AUTOMOTIVEHonda, the title sponsor of this weekend's NHL All-Star Game, is partnering with Time Inc. to bring a unique pop-up in downtown Los Angeles. Read the whole story
PACKAGED GOODSAs the J. Geils Band once put it, "Love stinks." In a new campaign for its Febreze air freshener brand, Procter & Gamble takes … Read the whole story
RESTAURANTSThe tongue-in-cheek campaign includes a 30-second TV spot in which Brett Favre, in flashbacks, expresses bewilderment at why so many of his passes were … Read the whole story
BEAUTYMintel identifies a "food-to-face" trend, with brands including ingredients like coffee and kale in skincare products. Some of the Olay reformulations include carob seed … Read the whole story
- RESEARCH
"In a world of uncertainty, they'll try to focus on the things they can control," says research firm Ipsos' Steve Kraus. "Products and services … Read the whole story
The ad will be created by BBDO New York. It will be performed and broadcast during the first commercial break of the third quarter … Read the whole story
- COMMENTARY
Marketing used to be the most creative function in business. But today, the function has lost its creative soul. Read the whole story
- COMMENTARY
Long before the technology was even conceived, there used to be jokes about robots taking over the world. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Mary Beugelsdijk - Primal Kitchen, Senior Brand Manager
Kelly Meredith - Primal Kitchen, Sr. Marketing Manager, Omnichannel
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