The new Hidden Valley brand positioning reflects the reality that many consumers are already using the brand's various flavors of bottled ranch dressings in … Read the whole story

The 30-second spot is the beginning of a three-year marketing campaign. It introduces the brand's first-ever spokesperson, "Yellow Tail Guy," and his sidekick "Roo," … Read the whole story

The biggest spenders are the 45 million who plan to host a party, which means big bucks on food and beverages, as well as … Read the whole story

Maybe there's a little Mr. Clean in all men. In his first Super Bowl appearance, the brand icon dances his way into a woman's … Read the whole story

Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advocacy and employee engagement, according to Siegel+Gale. Read the whole story