Marketing Daily
Wednesday, March 8, 2017
  • Tough Mudder Expands Sports Brand Internationally

    Sponsors and partners include Merrell, Jeep, U.S. Army, Vega, Olympus, For Goodness Shakes, Nexcare, Bosch, Snapchat, Live Stream, Sky Sports, The CW and CBS … Read the whole story

  • Dove Men+Care Wants To Tie March Madness To Kinder, Gentler Fans

    A video supporting the effort is scheduled to run on Turner properties throughout the tournament, as well as on NCAA's March Madness Live. Read the whole story

  • Swiffer Helps With 'Bite-Sized' Cleaning

    As the brand turns 18, Procter & Gamble's Swiffer recognizes that adult consumers would rather their lives didn't evolve around cleaning (though they still … Read the whole story

  • It Doesn't Ad Up

    In the eyes of viewers, negative perceptions of ads are heading for a sea change. Read the whole story

  • Jose Cuervo's Apocalyptic Vision Encourages Hedonism

    The brand describes the creative as seeking to "resurrect the original intensity" of tequila by celebrating Cuervo's "historic disregard for anything but celebrating the … Read the whole story

  • Trump Bump: White House Doing PR For Exxon

    Exxon Mobil must be exulting in the White House endorsement of its Growing the Gulf initiative. President Trump is certainly taking credit for it. … Read the whole story

  • Tropicana Wants You To 'Feel Like A Billion'

    The new "Feel Like A Billion" campaign promotes Tropicana's new line of probiotics-infused juices. In addition to the TV spot created by BBDO, the … Read the whole story

  • Automakers Have Uphill Battle Regarding Self-Driving Cars

    Technology is grand; it makes life easier in so many ways. But many of us aren't willing to give up control. Read the whole story