Marketing Daily
Monday, March 27, 2017
  • Ad Debuts Suarez As Subway-Sponsored NASCAR Driver

    The ad will debut on March 26 during NASCAR's AutoClub 400 race in Fontana, California, and will also air during races on May 28, … Read the whole story

  • Coldwell Banker Debuts Rescue Dog TV Spot

    "It's been incredible to see the response from our network since we started the 'Homes for Dog Project,'" Coldwell Banker's Sean Blankenship tells "Marketing … Read the whole story

  • Forecast Calls For Record Easter Spending

    In what could be welcome news for department stores, 50% say they plan to buy clothing, up from 45% last year, which the NRF … Read the whole story

  • ANA's Liodice Weighs In On Google Controversy

    "No marketer should ever place its brand at risk. All agency and media partners should recognize that ... protecting the brand should stand head … Read the whole story

  • Monkey See, Monkey Don't

    The overall problem is that metadata for videos remains thin, and relies mainly on the tagging by posters, who don't typically label their work … Read the whole story

  • QVC's Zulily Uses 'Real People' In Marketing

    "Using real people is very congruent with who we are as a company," Zulily's Jenna Elliott tells "Marketing Daily." Zulily photographs 70 to 80 … Read the whole story

  • Tres Agaves Touts The Tequila Made In Tequila

    Characters in the campaign, including Carlos the Volcano Climber and Jorge the Jimador, among others, now have their own Facebook pages and interact with … Read the whole story

  • Kodiak Cakes Taps Struck For Branding Assignment

    The agency and food products client say they will develop a refreshed brand positioning, new product packaging and a revamped ecommerce website. Read the whole story

  • Interesting Turn For Dos Equis

    Andrew Katz, a featured speaker at the ANA Brand Activation Conference, April 19 - 21 in Chicago, talks more about the campaign, Dos Equis' … Read the whole story