Marketing Daily
Tuesday, March 28, 2017

Top of The News

AI Yi Yi Yi Says Musk, Who Forms New Company
by Thom Forbes

Elon Musk's latest company will endeavor to enhance a solar-powered machine that he fears may otherwise become obsolete in the face of rapidly advancing Artificial Intelligence. The human brain. Read the whole story

  • ELECTRONICS
    Known For Precision, Krups Taps A Softer Side
    by Nina Lentini

    An exclusive print and digital initiative will run across Hearst Magazines brands, including "Delish," "Country Living," "Good Housekeeping," "HGTV Magazine," "Woman's Day" and "Esquire." Read the whole story

  • RETAIL
    The Swiss Miss, But Watches Hope For A Comeback Year
    by Sarah Mahoney

    This is Baselworld's 100th birthday, and the show represents how important watches are to the Swiss economy. They are the country's third-largest export. Read the whole story

  • FOOD
    Jerky Maker Lorissa's Kitchen Debuts National Campaign
    by Karlene Lukovitz

    The campaign, "Snack More, Make Snacks Less," positions Lorissa's various jerky varieties as super-convenient, as well as preservative-free and responsibly sourced, high-protein snacks. Read the whole story

  • HOSPITALITY
    Holiday Inn Express Positions Its Guests As 'Readiest'
    by Nina Lentini

    Throughout the spring, summer and fall of 2017, the effort will be featured on the brand's Web site as well as on its YouTube, … Read the whole story

  • PETS
    Nutro Launches 'Clean Eating' Dog Food
    by Tanya Gazdik

    A 30-second TV spot from BBDO SF, "This is Clean," reinforces the brand's pledge to craft clean recipes that give dogs the energy they … Read the whole story

  • COMMENTARY
    4 Key Moments For Maximizing Content Marketing Effectiveness
    by Ben Heiser, Op-Ed Contributor

    If you're not considering the needs and expectations of your audience in the moment, the content is likely dead on arrival. Read the whole story

  • Kevin Hart's 'Morning Briefing' For Tommy John Underwear
    by Larissa Faw

    Underwear brand Tommy John has released "Kevin Hart's Morning Briefing," an online series featuring comedian/actor (and investor in the brand) Kevin Hart to build … Read the whole story