Marketing Daily
Tuesday, March 28, 2017
  • Known For Precision, Krups Taps A Softer Side

    An exclusive print and digital initiative will run across Hearst Magazines brands, including "Delish," "Country Living," "Good Housekeeping," "HGTV Magazine," "Woman's Day" and "Esquire." Read the whole story

  • The Swiss Miss, But Watches Hope For A Comeback Year

    This is Baselworld's 100th birthday, and the show represents how important watches are to the Swiss economy. They are the country's third-largest export. Read the whole story

  • Jerky Maker Lorissa's Kitchen Debuts National Campaign

    The campaign, "Snack More, Make Snacks Less," positions Lorissa's various jerky varieties as super-convenient, as well as preservative-free and responsibly sourced, high-protein snacks. Read the whole story

  • Holiday Inn Express Positions Its Guests As 'Readiest'

    Throughout the spring, summer and fall of 2017, the effort will be featured on the brand's Web site as well as on its YouTube, … Read the whole story

  • Nutro Launches 'Clean Eating' Dog Food

    A 30-second TV spot from BBDO SF, "This is Clean," reinforces the brand's pledge to craft clean recipes that give dogs the energy they … Read the whole story

  • 4 Key Moments For Maximizing Content Marketing Effectiveness

    If you're not considering the needs and expectations of your audience in the moment, the content is likely dead on arrival. Read the whole story

  • Kevin Hart's 'Morning Briefing' For Tommy John Underwear

    Underwear brand Tommy John has released "Kevin Hart's Morning Briefing," an online series featuring comedian/actor (and investor in the brand) Kevin Hart to build … Read the whole story