Elements of success in a campaign like this are shared experiences and shared values, Audi's Ken Bracht tells attendees at the MediaPost Marketing: Automotive … Read the whole story

Nike Adidas Starbucks and Facebook are sitting at the cool-kids table, while Under Armour, Pandora, Ralph Lauren and Michael Kors are less popular among … Read the whole story

The audio-only shows on Amazon Echo and Google Home will feature recipes from featured musicians and are expected to run anywhere from about 20 … Read the whole story

"We are bringing a different audience to Cadillac that wouldn't come to it otherwise," Cadillac's Melody Lee tells "Marketing Daily." Read the whole story

Buyers are either Strugglers, Laggards, Affluent Nesters, Greens, Impressers, and Millennials, according to technology consultant Strategy Analytics. Impressers and Affluent Nesters are the easiest … Read the whole story