Marketing Daily
Wednesday, April 19, 2017
  • Honda Urges Drivers To Choose 'Designated Texter'

    The campaign will be shared and promoted through the month on April on Honda's social media channels, including Instagram, Facebook, Twitter and YouTube. Read the whole story

  • This Summer's 'Share A Coke' Promo Includes Last Names

    In another differentiation move that also serves to underscore the summer refreshment angle, the brand is calling this year's promotion "Share an Ice Cold … Read the whole story

  • Carhartt Takes On Spring Weather Challenge

    The ad is running on sports programming, including MLB and playoff games for both the NHL and NBA. The campaign includes digital, mobile, social … Read the whole story

  • Climate-Change Conundrum: Do 70% Of Americans Really Worry?

    The GfK MRI research also indicates that use of many of these items, like "green" light bulbs, all-purpose cleaners and facial tissues has either … Read the whole story

  • PayPal Launches Educational Campaign

    "'PayPal Can Do That' seeks to drive awareness and understanding of how PayPal has moved beyond a checkout button," PayPal's Dhiraj Kumar tells "Marketing … Read the whole story

  • Consumers Craving Smart Home Support

    Smart home device awareness and ownership are way up, according to a new research survey. But 86% of consumers say a brand's ability (or … Read the whole story

  • Is Fake News Done?

    Though we're not free of fake news yet, it is on its way out. Here's why. Read the whole story

  • Eclair Naturals Highlights What You Won't Find In Its Cosmetics

    Developed with Marc USA, the creative uses models who serve as the canvas. Messages are written across their bodies in plant-based ink that include … Read the whole story