Marketing Daily
Friday, May 5, 2017
  • Volvo Plans Solar Eclipse Stunt

    Volvo Cars will use specially outfitted 2018 Volvo XC60s to capture the solar eclipse. The experience will be beamed across the globe via livestream … Read the whole story

  • Big Papi Goes To Bat For Skechers

    The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last year after a legendary career with the Boston Red Sox, is scheduled to … Read the whole story

  • A Bird's Eye View At ANDYs Judging

    I went to Bangkok for an up-close look at the judging process. It was eye-opening. Read the whole story

  • Colonel Sanders Is Hero Of KFC Mother's Day Romance Novel

    Mother's Day is KFC's best-selling day of the year, according to the company, which reports that it serves some 380,000 families on the holiday. Read the whole story

  • Holiday Inn Express Brings Back Rob Riggle

    With the theme "Be The Readiest," the brand enlisted Jukin Media, a digital entertainment company that specializes in user-generated videos. Read the whole story

  • Turning 100, 4As Gears Up To Celebrate

    Among the initiatives is the creation of a list of the '100 People Who Make Advertising Great,' that the agency community will help develop … Read the whole story

  • The Way To Win Big Is To Think Small

    For all brands seeking growth in a challenging, volatile environment, what's the right strategy? Read the whole story