Marketing Daily
Friday, May 5, 2017
  • Volvo Plans Solar Eclipse Stunt

    Volvo Cars will use specially outfitted 2018 Volvo XC60s to capture the solar eclipse. The experience will be beamed across the globe via livestream ... Read the whole story

  • Big Papi Goes To Bat For Skechers

    The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last year after a legendary career with the Boston Red Sox, is scheduled to ... Read the whole story

  • A Bird's Eye View At ANDYs Judging

    I went to Bangkok for an up-close look at the judging process. It was eye-opening. Read the whole story

  • Colonel Sanders Is Hero Of KFC Mother's Day Romance Novel

    Mother's Day is KFC's best-selling day of the year, according to the company, which reports that it serves some 380,000 families on the holiday. Read the whole story

  • Holiday Inn Express Brings Back Rob Riggle

    With the theme "Be The Readiest," the brand enlisted Jukin Media, a digital entertainment company that specializes in user-generated videos. Read the whole story

  • Turning 100, 4As Gears Up To Celebrate

    Among the initiatives is the creation of a list of the '100 People Who Make Advertising Great,' that the agency community will help develop ... Read the whole story

  • The Way To Win Big Is To Think Small

    For all brands seeking growth in a challenging, volatile environment, what's the right strategy? Read the whole story