Marketing Daily
Thursday, May 25, 2017
  • Peloton Brings The Workout Home

    "More Americans work out at home than anywhere else," Carolyn Tisch Blodgett, svp of brand marketing, at the company, tells "Marketing Daily." "Peloton is ... Read the whole story

  • Heineken Leads Alcoholic Beverages In Social, WOM Impact

    Heineken was the only alcoholic beverage brand among the 500 studied that performed above average both online and offline - making it a "conversation ... Read the whole story

  • With Used Car Glut, Dealerships Must Focus On Tech, Gen Y

    Autotrader's Steve Lind says, "They have so many options and much more complicated technology. The content is fantastic and the reliability is so good, ... Read the whole story

  • Amid So-So Sales, Lowe's Extends AR Innovation Streak

    The company says its strategic priorities include advancing customer experiences through its omnichannel offerings. Earlier this spring, for example, it released the Lowe's Vision ... Read the whole story

  • Brand Pivot For Mike's Hard Lemonade

    The repositioning is being expressed in a new campaign developed with Havas Chicago's Millennial-focused unit The Annex. The "Drink on the Bright Side" creative ... Read the whole story

  • 2017 EFFIE Award Preview: Releasing A Love Story that Sells Itself

    Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of ... Read the whole story