Marketing Daily
Thursday, May 25, 2017
  • Peloton Brings The Workout Home

    "More Americans work out at home than anywhere else," Carolyn Tisch Blodgett, svp of brand marketing, at the company, tells "Marketing Daily." "Peloton is … Read the whole story

  • Heineken Leads Alcoholic Beverages In Social, WOM Impact

    Heineken was the only alcoholic beverage brand among the 500 studied that performed above average both online and offline - making it a "conversation … Read the whole story

  • With Used Car Glut, Dealerships Must Focus On Tech, Gen Y

    Autotrader's Steve Lind says, "They have so many options and much more complicated technology. The content is fantastic and the reliability is so good, … Read the whole story

  • Amid So-So Sales, Lowe's Extends AR Innovation Streak

    The company says its strategic priorities include advancing customer experiences through its omnichannel offerings. Earlier this spring, for example, it released the Lowe's Vision … Read the whole story

  • Brand Pivot For Mike's Hard Lemonade

    The repositioning is being expressed in a new campaign developed with Havas Chicago's Millennial-focused unit The Annex. The "Drink on the Bright Side" creative … Read the whole story

  • 2017 EFFIE Award Preview: Releasing A Love Story that Sells Itself

    Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of … Read the whole story