As the summer season opens in the Hamptons this weekend, all eyes are not so much on J.Crews' hemlines as they are on its bottom line. Read the whole story
"More Americans work out at home than anywhere else," Carolyn Tisch Blodgett, svp of brand marketing, at the company, tells "Marketing Daily." "Peloton is … Read the whole story
Heineken was the only alcoholic beverage brand among the 500 studied that performed above average both online and offline - making it a "conversation … Read the whole story
Autotrader's Steve Lind says, "They have so many options and much more complicated technology. The content is fantastic and the reliability is so good, … Read the whole story
The company says its strategic priorities include advancing customer experiences through its omnichannel offerings. Earlier this spring, for example, it released the Lowe's Vision … Read the whole story
The repositioning is being expressed in a new campaign developed with Havas Chicago's Millennial-focused unit The Annex. The "Drink on the Bright Side" creative … Read the whole story
Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of … Read the whole story