Jeffrey R. Immelt, who has transformed General Electric back into an industrial enterprise over his 13-year tenure as CEO, is turning over its day-to-day reins on Aug. 1 to John … Read the whole story
The investment will support Lyft's expansion and technology plans and provide InMotion with the opportunity to develop and test its mobility services, including autonomous … Read the whole story
The campaign will be expanded when Boyz II Men is scheduled to perform live on Geico's Facebook Page June 25. The Boyz also populate … Read the whole story
"Hefty has always been a brand with a good sense of humor, never taking itself too seriously," Carlee Bilello, senior marketing communications manager for … Read the whole story
The Barneys New York windows, titled "Haute Pursuit," were designed to convey the Lexus LC 500's elegance in design and superiority in craftsmanship. Read the whole story
The ads are running across a broad range of English and Spanish cable TV networks, including ESPN and Discovery. Read the whole story
Crunching data from its Checkout Tracking and Checkout Tracking E-commerce services, NPD isolated four distinct "mini-seasons" for back-to-school shoppers. Read the whole story
Digital's insight into targeting in action is a sign of things to come for addressable TV done right. Read the whole story
Sony Mobile and TMW Unlimited are supporting the Xperia XZ Premium smartphone by leveraging social media influencers such as Matthew Perks to help spread … Read the whole story