MediaPost Publications - Marketing Daily 06/16/2017

Top of The News

Nestle May Sell Off Some Of Its Popular U.S. Candy Brands

by Thom Forbes

With its confectionary business heading south as Americans indulge more and more in healthier snacks, Nestle SA yesterday said it was exploring its "strategic options" for the likes of Butterfinger, … Read the whole story

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AUTOMOTIVE
Toyota, Weather Channel Debut Watson Ads
by Tanya Gazdik
Through Watson Ads, Toyota is able to engage and educate consumers about Prius Prime, addressing consumer questions and sharing new car information. Read the whole story
FOOD
Froot Loops Partners With Hip Merch Brands To Woo Millennials
by Karlene Lukovitz
The marketing approaches to kids and Gen Y are different, but the shared premise is encouraging kids and Millennials to express their true selves. Read the whole story

COMMENTARY
First Devise A Content Strategy, Then Do Content Marketing
by Tobi Elkin, Staff Writer
Consultant and analyst Rebecca Lieb argues that content is the most critical component of any marketing campaign. Read the whole story
SPORTS
American Cancer Society Enlists Pro Golfer Chris DiMarco To 'Tee Up For Life'
by Barry Janoff
The campaign is anchored by a 30-second spot with DiMarco, who talks about the loss of "my hero - my father" and explains how … Read the whole story
RETAIL
Once Mighty, J. Crew Falls To 'Distressed'
by Sarah Mahoney
"The brand is not completely dead... and now needs a team that can rekindle many of the things that once underpinned its success," writes … Read the whole story
AUTOMOTIVE
Hyundai Expands Youth Football Camp
by Tanya Gazdik
The automaker added a Hyundai ride and drive in two of the markets so parents could test drive vehicles, Hyundai's Michael Stewart tells "Marketing … Read the whole story
COMMENTARY
It's Time To Dump the Dumb-Dad Device
by Charles Wright, Op-Ed Contributor
The hope is that we can now evolve our portrayal of dad to return the dignity and worth of this essential role in our … Read the whole story
HotelTonight Launches First NYC OOH Campaign
by Larissa Faw
The discount hotel reservations app previously released some OOH messages in its hometown of SF, but this is the first wide-scale outdoor campaign, supported … Read the whole story
NEW! RI Blood Center Launches 'Someone Else" Campaign
by Larissa Faw
The Rhode Island Blood Center is launching its first brand campaign to encourage new donors in a creative way and raise the overall profile/awareness … Read the whole story