Marketing Daily
Wednesday, June 21, 2017
  • Dell Gets Its Spidey Senses Tingling

    The Round Rock, Tex., computer company is partnering with Sony Pictures on a cross-promotional effort for the latter's upcoming film, "Spider-Man: Homecoming." The effort … Read the whole story

  • Lexus Plays Up Movie Deal

    Inspired by the film's futuristic storyline, the custom ad demonstrates how Lexus envisions performance, style and innovation 700 years from now. Read the whole story

  • Part-Trader Joe's, Part-Walmart, Lidl Launches; Can Grocery Stores Survive?

    German retailer Lidl, known for high-quality foods and rock-bottom prices, has opened its first U.S. stores. With plans to open hundreds more, the invasion … Read the whole story

  • American Express, Fitbit Ink Deals With NBA

    To tip off the renewed partnership, American Express and the NBA are hosting a special draft-themed American Express "Teamed Up" event June 20 in … Read the whole story

  • Survey Probes Millennials' Favorite Food, Retail Brands

    This marks the first time such research went beyond fashion, to food, beverages and food retailers. The study also probed what factors drive Millennials' … Read the whole story

  • SweeTARTS Co-Creates Content, Candy With Fans At VidCon

    SweeTARTS returns to VidCon this week, encouraging fans of the candy to create original content, and plans to launch a new "candy creation" on … Read the whole story

  • IMDb Killed Its Message Boards; Did It Kill Its Brand In The Process?

    Eliminating online communities in today's world just may mean cutting off your nose to spite your face. Read the whole story