PACKAGED GOODSThe brand has launched a series of videos, featuring three people who have overcome obstacles to achieve great things. The campaign celebrates the "I-Can" … Read the whole story
RESEARCHThe recent presidential election and its aftermath have dramatically shifted the four key drivers of the perception of patriotism, says Brand Keys' Robert Passikoff. Read the whole story
Although 41% said that they'll at least attempt to eat a bit healthier during this year's celebrations, 22% admitted that they'll be eating more … Read the whole story
APPARELIn a conference call for investors, CEO Mark Parker elaborated on the "direct" effort, several weeks after it announced the plan and a 2% … Read the whole story
Performance and direct response teams are more closely reliant on each other, and the work of one team adds an incredible amount of value … Read the whole story
