Top of The News
by Thom Forbes
What will three bucks get you? Anything and everything presently for sale at Brandless, a new ecommerce play backed by $50 million in venture financing and a whole lot of … Read the whole story
RESEARCH
by Tanya Gazdik
It's not enough to focus solely on social media as a proxy for brand advocacy, Engagement Labs CEO Ed Keller tells "Marketing Daily." Read the whole story
APPAREL
by Sarah Mahoney
Called "Power Her Choices," one campaign, created by Fabrica, Benetton's in-house communication center, centers on a light bulb shaped like a womb. Read the whole story
FOOD
by Karlene Lukovitz
In addition to Campbell's Kitchen and Food Network, food-related skills that have been updated with visuals include Allrecipes, OpenTable, Starbucks and Nutritionix. Read the whole story
PACKAGED GOODS
by Aaron Baar
"This campaign offers a unique perspective to a market which communicates largely around safety and functionality - reminding consumers that love can be found … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
A campaign, created by Team One, includes a partnership with "Inked Magazine" including an advertorial spread in the July/August issue and a 90-second film. Read the whole story