Top of The News
by Thom Forbes
Coke Zero is zeroing out in the U.S., to be replaced by Coca-Cola Zero Sugar, which contains the exact same artificial sweeteners - aspartame and acesulfame K - but is … Read the whole story
FOOD
by Karlene Lukovitz
TV creative and owned social media efforts commenced this week, and additional marketing support will be staggered over the coming months. Read the whole story
RETAIL
by Sarah Mahoney
Offerings include 15-minute mini-facials, 45-minute makeovers, Pantone Color IQ touchscreens and omnichannel offerings like rush deliveries from its larger store in the nearby Prudential … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Facebook is where our soccer audience engages with Mala Suerte the most," Allstate's Lorena Nunez tells "Marketing Daily." Read the whole story
RESEARCH
by Tanya Gazdik
A big surprise is the difference in engagement levels among brands in the same industry, Origami Logic CMO Steven Wastie tells "Marketing Daily." Read the whole story
TECHNOLOGY
by Aaron Baar
"That's a significant opportunity for energy companies and consumers as well," Tom Kerber, director of IoT strategy at Parks Associates, tells "Marketing Daily." Read the whole story
COMMENTARY
by Richard Nunn
Advertisers want brand safety at scale. Who's going to answer that demand? Read the whole story