Marketing Daily
Tuesday, August 1, 2017

Top of The News

FAA Must Give 'The Incredible Shrinking Airline Seat' Another Look
by Thom Forbes

With one judge writing "this is the case of the incredible shrinking airline seat" in a 23-page decision, a federal court has directed the Federal Aviation Administration to a take … Read the whole story

  • For Hot Shoes, Foot Locker Rolls Out New Reservation App
    by Sarah Mahoney

    "Sneakers are incredibly important to back-to-school and our campaign is all about making impressions. And kids love sneakers. They need sneakers." Read the whole story

  • With 8 Integrations, Stoli Unleashes Campaign Around 'Atomic Blonde'
    by Karlene Lukovitz

    Stoli and Universal are also offering Stoli-based, "Atomic Blonde"-themed cocktails, in limited-edition cups, at theater chains that serve alcoholic beverages. Read the whole story

  • AIRLINES
    Cathay Pacific Launches 360-Degree Video Campaign
    by Tanya Gazdik

    "Since the inception of our current advertising campaign, we have been able to democratize/share our content with a mass online audience," Cathay Pacific's Robecta … Read the whole story

  • AUTOMOTIVE
    Land Rover Offers Consumers Adventure Trips
    by Tanya Gazdik

    Both trips include all Land Rover driving activities, accommodation, meals and airport transfers. The trips are being promoted online at a Land Rover microsite. Read the whole story

  • COMMENTARY
    Why Brand Safety Isn't Just A Big Deal For Big Brands
    by James G. Brooks, Jr., Columnist

    The challenge for smaller businesses is that they are usually struggling to get their names out and the bigger platform, the better. That can … Read the whole story