Marketing Daily
Wednesday, August 2, 2017
  • Misty Copeland Takes Star Turn For Lauder's Modern Muse

    The campaign, produced by the cosmetics giant's in-house creative team, is designed to get women talking more about their own muses, and focuses on … Read the whole story

  • Mtn Dew To Put 100K Fan Names on Earnhardt Car

    The first 100,000 fans who register their names and email addresses through a "Ride With Jr." site will get their names included in the … Read the whole story

  • In Biggest Sports Play Yet, Target Kicks $14 Million Into Youth Soccer

    Funding for new soccer fields will be directed at areas it deems as "play deserts," making the sport safer and more accessible. The first … Read the whole story

  • U.S. Auto Sales Continue To Slide

    "The story for July is nothing new," says Kelley Blue Book's Akshay Anand. "SUVs are up, cars continue to decline, and sales are clearly … Read the whole story

  • NEW! Jack Link's Launches New 'Versus' Campaign

    A batch of new spots airing nationwide reprise the line "Beats the snack out of other snacks" and show the benefits of Jack Link's … Read the whole story

  • Branding, Demand Generation Are A Package Deal

    Teams operating on limited budgets tend to gravitate toward measurable activities. Good, quick ROI trumps all other indicators, which doesn't bode well for branding. Read the whole story