Top of The News
by Thom Forbes
Two of the largest home-rental companies in the U.S., both having risen from the ruins of the foreclosure crisis of 2008, are merging to create an $11-billion shared household. Billed … Read the whole story
BEVERAGES
by Karlene Lukovitz
The two new spots will run for a few months before new quality/ingredients spots are rotated in, and new "friends" spots will be launching … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Digital Third Coast looked at Google search data to see which states were searching for particular makes and models more than any other state. Read the whole story
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by Joe Mandese
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
RETAIL
by Sarah Mahoney
The spot features an assortment of Nike gear, including the hot new Air Max 97. The back-to-school season is one of the most critical … Read the whole story
RETAIL
by Sarah Mahoney
"We really wanted to re-engineer the marketing machine at Macy's and it has a lot of moving parts," says CEO Jeff Gennette, in a … Read the whole story
TELECOM
by Aaron Baar
"With unlimited plans being generally consistent [among carriers], price sensitivity is becoming more and more apparent," J.D. Power's Peter Cunningham tells "Marketing Daily." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Jaguar Land Rover's internal team created a two-minute video with castings held at each location to select who would drive the car. Read the whole story
COMMENTARY
by Andrew Fegley, Op-Ed Contributor
As you plan your spend for 2018, think about allocating budget to an "Agile Marketing Lab" that functions as I've described. Read the whole story
COMMENTARY
by Chad Recchia, Op-Ed Contributor
Don't just choose a couple of these strategies. Instead, implement them all. Read the whole story