VF Corp., best known perhaps for outdoors brands Timberland and North Face, as well as Wranglers, is buying privately owned workwear company Williamson-Dickie for $820 million cash in a deal … Read the whole story
Echoing AT&T's mainline commercials featuring Mark Wahlberg, the brand's new Sunday Ticket spots position "It's Always Sunny in Philadelphia" actor Charlie Day as the … Read the whole story
Both campaigns are rolling out as parents move into their second wave of back-to-school spending, according to new research from Brand Keys. Read the whole story
This latest campaign encourages women to extend the confidence that they demonstrate in their other daily activities to owning their food choices. Read the whole story
DraftKings' SVP of Brand and Creative Don Lane spoke with "Marketing Daily" about the strategy behind its new campaign, which launched Aug. 14. Read the whole story
Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion In 2017, according to research from IEG and ESP Properties. Read the whole story
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
Several participants won flight vouchers, including two grand-prize winners who received an all-expenses-paid trip for two to Bermuda. Read the whole story
As its new season approaches, the National Football League's (NFL) new youth-focused campaign is designed to underscore the message there is no "offseason" by … Read the whole story
Despite the hype and the increased use of automation, programmatic display - in its current form - leaves much to be desired. Read the whole story