Marketing Daily
Tuesday, August 22, 2017

Top of The News

Macy's Names eBay Exec As Prexy, Unifies 3 Units Under Kantor
by Thom Forbes

Macy's has named eBay SVP Hal Lawton as its president and is combining its merchandising, planning and private brands functions into one division that will organize around five "families-of-business" - … Read the whole story

  • BRAND MARKETING
    Marketers Make The Most Of The Eclipse
    by Tanya Gazdik

    Land Rover and photographer Alex Strohl captured one-of-a-kind photography of the eclipse in the all-new Land Rover Discovery. Read the whole story

  • RETAIL
    RetailMeNot Launches #DealBrag Campaign
    by Sarah Mahoney

    The first video in the effort, which invites shoppers to share their own #DealBrag stories on social media, is timed for the back-to-school season, … Read the whole story

  • APPAREL
    Vans, TEN Enlist Influencers To Launch UltraRange
    by Tanya Gazdik

    "Vans wanted non-traditional media to drive awareness, consideration and deep connectivity to the UltraRange," TENS' Micah Abrams tells "Marketing Daily." Read the whole story

  • ELECTRONICS
    NEW! Midnight Oil's Influencer Campaign For Lenovo
    by Steve McClellan

    The influencers debuted the original content on their social media channels, which Lenovo amplified with paid media buys. Read the whole story

  • COMMENTARY
    Do Brands Win In The Current State Of TV Advertising?
    by Sandy Rubenstein, Columnist

    Will the future be about performance? Absolutely! It has always been about showing brands how efficiently you can reach their audience. The difference moving … Read the whole story