MediaPost Publications - Marketing Daily 08/25/2017

Top of The News

Amazon Cutting Whole Foods Prices; Competitors Brace For Impact

by Thom Forbes

Amazon's Jeff Bezos is wasting no time in bringing his Unique Underselling Proposition to Whole Foods. A joint press release yesterday proclaimed "the two companies will together pursue the vision … Read the whole story

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Last Call For Submissions: 'People-Based Marketing Awards'
by Joe Mandese
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
APPAREL
Time-Sucking Turnarounds: Struggles Persist At J. Crew, Abercrombie
by Sarah Mahoney
Says Brand Keys' Robert Passikoff, "This category is crowded and noisy, and the difficulty is that consumers talk to themselves before they talk to … Read the whole story

TELECOM
Q&A: Verizon Chief Experience Officer Scott Zimmer
by Aaron Baar
Verizon's new customer experience head explains how he's connecting the dots between online and offline channels, and how a new store concept follows through … Read the whole story
FOOD AND BEVERAGES
Nielsen Confirms 'Clean' Labels Boosting CPG Sales
by Karlene Lukovitz
"In some cases, consumers are more interested in knowing what's not included than what is included in the products they buy," notes the report. Read the whole story
AUTOMOTIVE
Land Rover Challenges Dog Sled Team
by Tanya Gazdik
Over two laps of the tunnel, the sled team and Discovery Sport were closely matched, but the Land Rover won the challenge by a … Read the whole story
AUTOMOTIVE
Millennials Demand Personalization In Vehicle Purchases
by Tanya Gazdik
A survey of more 1,000 Americans revealed 21% of Millennials want more options to enable them to "make the car their own." Things that … Read the whole story
COMMENTARY
How Brands Should Work With The Right Social Influencers
by Rochelle Bailis, Columnist
As with any other marketing strategy, your influencer strategy should be based on measurable opportunity. Read the whole story
FanDuel Gets (Football) Foodie-Friendly In New Campaign
by Larissa Faw
A new campaign from the fantasy sports provider suggests FanDuel and football friendly foods such as hot wings and nachos are better when enjoyed … Read the whole story
BBDO New York wins Macy's Creative AOR Assignment
by Steve McClellan
Retail giant Macy’s has selected BBDO New York as its new creative agency of record after a competitive review. The firm spent nearly $700 … Read the whole story